Zero commercial potential

We all want to make money.  We all want to be able to pay the bills, create a nice cushion, enjoy the finer things, give to charity, be admired, rent a boat, travel the world, buy things . . . 

And whether we admit it or not, we likely want to work on something we enjoy.  We want to focus on our passions, we want to make money from what we love doing.  When we do what we love and what we’re good at, it just comes easily, it comes naturally, it makes us happy.

But we’re afraid.  We’re afraid that we can’t make money from what we love.  We think it’s impossible, a dream, something others will laugh at, something to not even be considered.

So . . . how do we make money from what we love?

The first step is to not focus on the money.  Once we start thinking about making cash, we alter the process.  It clouds how we view our passions.  It doesn’t help us in formulating what we are really good at.  We’re too concerned about the money end game, and not focused enough on the small beautiful details that form our unique genius.

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